COOKIE POLICY
Last updated 9 September 2026
This Cookie Policy is provided pursuant to Article 122 of Italian Legislative Decree 196/2003 (the “Privacy Code”), implementing Directive 2002/58/EC (“ePrivacy”), and to the Guidelines of the Italian Data Protection Authority of 10 June 2021 on the use of cookies and other tracking tools. It forms an integral part of the Privacy Policy of Mative S.r.l.
WHAT IS A COOKIE?
Cookies are small text files that a website stores on the user's device (computer, tablet, smartphone) and that are sent back to the site on the next visit. Alongside cookies, other technologies also store information on the device or access information already stored there — including browser local storage and unique identifiers. The law treats them in the same way as cookies, which is why the table below lists all of them and not only cookies in the strict sense.
Cookies set by the owner of the site, Mative S.r.l., are called first-party cookies. Cookies set by other parties are called third-party cookies: in that case it is the third party that determines their purpose and duration, and that party's own notice should be consulted.
THE CATEGORIES WE USE
Strictly necessary cookies and technologies
These are indispensable for the site to work and to deliver the services the user has expressly requested: they remember the choice made on the cookie banner, the selected language and display theme, and they protect the contact forms from automated submissions. Under Article 122 of the Privacy Code they do not require consent, but they are listed here for transparency. Disabling them through browser settings may impair the functioning of the site.
Analytics cookies
We use Google Analytics 4 to measure how the site is used: which pages are consulted most, how visitors move through them, and what errors they encounter. The data collected is pseudonymised — not anonymous — and is aggregated for analysis.
These cookies are set only after express consent has been given through the banner. If the user refuses or makes no choice at all, the Google Analytics script is not even loaded by the browser and no analytics cookie is written.
Profiling and marketing cookies
We use a marketing automation platform hosted and operated by Mative at mkt.mative.ai: the data is not passed to a third-party vendor, and the cookies are first-party.
They serve to recognise a visitor between one visit and the next, to understand where they came from and which content they looked at and — if they have left us their contact details — to tie that information to their contact record, in order to compute an interest score that guides which communications they receive and when. This is profiling: the logic applied and its consequences are described in § 9 of the Privacy Policy.
These cookies are set only where express and specific consent has been given, separate from the consent for analytics cookies: you may accept statistics and refuse profiling, or the other way round. If you refuse, or make no choice at all, the script is not loaded. If you withdraw consent already given, collection stops and both the cookies and the values held in local storage are removed from your browser.
We host no third-party advertising cookies, take part in no advertising networks, and share no data with commercial partners for those partners' own marketing purposes.
Embedded third-party content
The map in the footer is embedded content from Google Maps. It is not loaded automatically: it appears only after the user clicks the “Show the map” button. Until then, no request is sent to Google's servers. From the moment of activation, Google's terms and privacy policy apply.
DETAILED LIST
| Name | Type | Owner | Category | Purpose | Duration |
|---|---|---|---|---|---|
show_cookies_banner |
Cookie | Mative (first party) | Strictly necessary | Records that the user has already made a choice on the banner, so it is not shown again on every page | 365 days |
selected_cookies |
Cookie | Mative (first party) | Strictly necessary | Stores the choice made for each cookie category: it is the record of consent and what prevents refused services from loading | 365 days |
NEXT_LOCALE |
Cookie | Mative (first party) | Strictly necessary | Remembers the site language selected by the user | 1 year |
theme |
Local storage | Mative (first party) | Strictly necessary | Remembers the user's light or dark display preference | Until site data is manually cleared from the browser |
Cookies and local storage set by hcaptcha.com |
Cookies and local storage | Intuition Machines, Inc. — hCaptcha (third party) | Strictly necessary — anti-fraud security | Distinguishes human users from automated scripts, protecting the contact forms and the AI assistant from bulk and fraudulent submissions | As determined by the provider: see the hCaptcha privacy policy |
_ga |
Cookie | Google Ireland Limited (third party) | Analytics — consent required | Distinguishes visitors by assigning a pseudonymous identifier | 2 years from being set or last updated |
_ga_<ID> |
Cookie | Google Ireland Limited (third party) | Analytics — consent required | Maintains session state for the specific Google Analytics property | 2 years from being set or last updated |
mtc_id |
Cookie and local storage | Mative (first party, .mative.ai domain) |
Profiling and marketing — consent required | Pseudonymous visitor identifier: links together the visits of the same person and, once a form has been submitted, links them to their contact record | Cookie: session. Local storage: until consent is withdrawn or site data is cleared from the browser |
mautic_device_id |
Cookie and local storage | Mative (first party, .mative.ai domain) |
Profiling and marketing — consent required | Identifies the device in use, so that visits by the same person from different devices can be told apart | Cookie: 1 year. Local storage: until consent is withdrawn or site data is cleared from the browser |
mautic_referer_id |
Cookie | Mative (first party, .mative.ai domain) |
Profiling and marketing — consent required | Remembers the page the current visit came from, so a request can be attributed to the right source | 30 minutes |
Google Analytics involves a transfer of data to the United States, carried out on the basis of the EU–US Data Privacy Framework adequacy decision and the Standard Contractual Clauses approved by the European Commission. Full details of recipients and safeguards are set out in § 8 of the Privacy Policy.
These cookies are first-party and the data they collect stays on the Controller's infrastructure, located in the European Union (Germany). Only e-mail delivery relies on Amazon SES, in the United States: recipients and safeguards are listed in § 8 of the Privacy Policy.
HOW TO GIVE, CHANGE OR WITHDRAW CONSENT
On the first visit, a banner is shown that allows the user to accept all cookies, reject all of them, or customise the choice by category. Rejecting is immediate and takes the same number of clicks as accepting. Until a choice is made, no non-essential technology is activated.
The choice can be changed or withdrawn at any time, as easily as it was given, by clicking the “Cookies settings” link in the footer of every page of the site. Withdrawal takes effect immediately: refused services are deactivated without needing to reload the page.
Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
MANAGING COOKIES FROM YOUR BROWSER
Independently of the banner, you can configure your browser to block or delete cookies, or to warn you before any cookie is set. Instructions vary by browser:
Most browsers also offer a private browsing mode (“incognito”, “InPrivate”) at the end of which session cookies are deleted. Please note that blocking cookies indiscriminately through browser settings also deletes the technical cookies that store your choice on the banner: the banner will therefore be shown again on your next visit.
To exercise the rights granted by Articles 15–22 GDPR, or to lodge a complaint with the Italian Data Protection Authority, please refer to §§ 12 and 13 of the Privacy Policy.